The Partnership

8 Countries

  • Denmark
  • Estonia
  • Germany
  • Great Britain
  • Latvia
  • Lithuania
  • Poland
  • Sweden

8 Countries

  • Denmark
  • Estonia
  • Germany
  • Great Britain
  • Latvia
  • Lithuania
  • Poland
  • Sweden
Newsletter

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Twice a year a newsletter concerning project activities is published. Read the newsletters.

Sign up if you want Best Agers newsletter directly in your mailbox.

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Contact

Lead Partner

Wirtschaftsakademie
Schleswig-Holstein
www.wak-sh.de

Hartwig Wagemester
hartwig.wagemester@wak-sh.de
+49 431 / 3016 – 138

Project Management and Communication

REM • Consult
www.rem-consult.eu

Hauke Siemen
bestagers@rem-consult.eu
+49 (0)40 657 903 78

 

Lead Partner

Wirtschaftsakademie
Schleswig-Holstein
www.wak-sh.de

Hartwig Wagemester
hartwig.wagemester@wak-sh.de
+49 431 / 3016 – 138

Project Management and Communication

REM • Consult
www.rem-consult.eu

Hauke Siemen
bestagers@rem-consult.eu
+49 (0)40 657 903 78

 

Summarised description of the project

With demographic change and the current economic crisis looming, the cities and regions of the Baltic Sea Region have to find creative ways of disclosing and utilizing unused opportunities. One of these hidden potentials are the people in the prime of their lives – the so called “Best Agers” (defined in the project as people aged 55 and older).

As previous projects have shown, the BSR population will rapdily become older and the 55+ age groups will experience large growth rates until the year 2020. The result is a pool of older professionals who are healthier than ever, welleducated and motivated and who can be mobilised to counteract the negative effects of demographic change – shrinking regional workforces and the so-called “brain drain”. So far, this enormous potential has hardly been utilized.

19 Partners - 8  Countries

19 Partners from 8 different countries will join forces to form a cross-generational innovation environment, where Best Agers work together with different age groups in the fields of business and skills development to generate new ideas and share their expertise and experience. Building upon a transsectoral partner structure, capitalizing on the results of earlier projects and existing networks (such as senior expert services and business angels), the partners will analyse the present preconditions and structures regarding Best Agers’ involvement in regional labour markets as well as in innovation and entrepreneurship activities in the BSR. The project will show how Best Agers can make their contribution in these fields by

  • remaining in employment instead of retiring early 
  • committing their time and energy to voluntary work for the benefit of SME, young entrepreneurs, students and pupils or
  • improving their skills and realising their own business ideas 

The project will survey successful approaches and good-practice examples, develop them further and transfer them to the partner regions with low-key Best Ager involvement.

In all four thematic work packages, partners will form small groups and jointly develop, implement and evaluate
13 innovative pilot initiatives. Reinforced by an ambitious communication and dissemination strategy (which features a documentary film, a webbased matching service portal and a "Best Agers Projects Fair", these pilot initiatives will help to raise awareness of the manifold capabilities and potentials of the members of the generation 55+ and change the widespread perception that older people are a burden to society.

Putting the Best Agers’ knowledge and experience to use will keep them in the centre of society even after retirement and turn them into a valuable resource for the economy and society throughout the BSR.

With demographic change and the current economic crisis looming, the cities and regions of the Baltic Sea Region have to find creative ways of disclosing and utilizing unused opportunities. One of these hidden potentials are the people in the prime of their lives – the so called “Best Agers” (defined in the project as people aged 55 and older).

As previous projects have shown, the BSR population will rapdily become older and the 55+ age groups will experience large growth rates until the year 2020. The result is a pool of older professionals who are healthier than ever, welleducated and motivated and who can be mobilised to counteract the negative effects of demographic change – shrinking regional workforces and the so-called “brain drain”. So far, this enormous potential has hardly been utilized.

19 Partners - 8  Countries

19 Partners from 8 different countries will join forces to form a cross-generational innovation environment, where Best Agers work together with different age groups in the fields of business and skills development to generate new ideas and share their expertise and experience. Building upon a transsectoral partner structure, capitalizing on the results of earlier projects and existing networks (such as senior expert services and business angels), the partners will analyse the present preconditions and structures regarding Best Agers’ involvement in regional labour markets as well as in innovation and entrepreneurship activities in the BSR. The project will show how Best Agers can make their contribution in these fields by

  • remaining in employment instead of retiring early 
  • committing their time and energy to voluntary work for the benefit of SME, young entrepreneurs, students and pupils or
  • improving their skills and realising their own business ideas 

The project will survey successful approaches and good-practice examples, develop them further and transfer them to the partner regions with low-key Best Ager involvement.

In all four thematic work packages, partners will form small groups and jointly develop, implement and evaluate
13 innovative pilot initiatives. Reinforced by an ambitious communication and dissemination strategy (which features a documentary film, a webbased matching service portal and a "Best Agers Projects Fair", these pilot initiatives will help to raise awareness of the manifold capabilities and potentials of the members of the generation 55+ and change the widespread perception that older people are a burden to society.

Putting the Best Agers’ knowledge and experience to use will keep them in the centre of society even after retirement and turn them into a valuable resource for the economy and society throughout the BSR.

"Best Agers are well-educated, motivated and healthier than ever and can be mobilized to counteract brain drain and the loss of human capital in the Baltic Sea Region"

"Best Agers defy the consequences of demographic change: Cities and regions of the Baltic Sea Region find creative ways of disclosing and utilizing the unused potentials of the age group 55+"

"Best Agers are a valuable resources for the Baltic Sea Region: They possess valuable experience, know-how and skills which we cannot afford to neglect"

"Innovation is not an exclusive domain of young people - we support Best Agers’ entrepreneurship in the Baltic Sea Region"

"The nineteen Best Agers partners work towards a cross-generational innovation environment in the Baltic Sea Region"

Project Activities

Watch the "Best Agers" documentary film!

The film "Best Agers - Meeting Demographic Change" portraits four persons from four countries at the crossroads between working life and retirement. Watch the four episodes and see how exciting and full of important decisions life can be even when you think you have seen it all!

All Activities

Click here

Watch the "Best Agers" documentary film!

The film "Best Agers - Meeting Demographic Change" portraits four persons from four countries at the crossroads between working life and retirement. Watch the four episodes and see how exciting and full of important decisions life can be even when you think you have seen it all!

All Activities

Click here