Using the knowledge and experience of professionals in their primes to foster business and skills development in the Baltic Sea Region
With demographic change - recently defined as one of the four key challenges for European regions by the European Commission - and the current economic crisis looming, the cities and regions of the BSR have to find creative ways of disclosing and utilizing unused opportunities.
One of these hidden potentials are people in the prime of their lives – the so called “Best Agers” (defined in the project as people aged 55 and older).
As previous projects and research have shown, the population of the Baltic Sea Region will rapidly become older and the 55 age groups will experience large growth rates in the near future. The result will be a pool of older professionals who are healthier than ever, well-educated and motivated and who can be mobilised to counteract the negative effects of demographic change –shrinking regional work forces and the so-called "brain drain". The project Best Agers (2010-2012) has surveyed successful approaches and good practice examples, developed them further and transferred them to increase economic activity and involvement in all countries.
Together, the 19 partners (representing all sectors) have worked to establish a a cross-generational innovation environment, where Best Agers work together with different age groups in the fields of business and skills development to generate new ideas and share their expertise and experience.