Each individual defines his or her “best age” differently, and subjectively. But in economy and society, an age above 55 years is often not viewed as a productive age. Despite the fact that the members of the 55+ generation are well-educated, motivated and healthier than ever, they are often treated in a discriminatory way.

The 55+ are, however, the growing part of the working-age population, and hence we cannot afford to disrespect their potential and their readiness to share their experience and skills. Instead, this hidden potential must be utilized.

The contribution of older people to the human capital stock must increase to make up for the shrinking number of young people. Innovation should not be equated with young age only.
Seen from this perspective, the 55+ remain of “best age” for economic activities for many more years, sometimes even well beyond retirement age.

This is why in this project, every person older than 55 years, woman or man, is defined as a “Best Ager”.